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Ubudu, experts in location services
since 2011

Ubudu is an innovative technology company that develops and deploys location and proximity solutions to improve operational performance and safety of companies across the globe.

manufacturing logistics healthcare construction restaurant

Our expertise

The Ubudu team is composed of experts in electronics, hardware, software, RF signal processing and mathematics in order to constantly bring innovation in the solutions offered.

From the design of PCBs and IOT sensors to the development of user-friendly software applications that uses advanced back-end positioning algorithms with different radio technologies, Ubudu is able to tackle any challenge related to location tracking and proximity detection.

Impact driven

We strive to bring the best results to our customers and partners as their success is our success.


We are proud to have a flexible solution that can match any customer need in any environment at low cost.


We always innovate in an agile way to bring more value at lowest costs to our customers and partners.

Ubudu won multiple innovation awards across the globe

Ubudu winner of Slingshot Start-up Challenge 2019
digital pulse 2019 ubudu huawei winners
innovation schneider ubudu winners

Ubudu at the forefront of innovation in geolocation

Launch of the world's first Mesh beacon
World's first Mesh beacon device
Ubudu deploys multi sensor mobile wayfinding solution at the Louvre
Louvre museum map on a phone
First deployments of Location-based Table Service via BLE for a world leader in quick service restaurants
Ubudu location-based table service for Mcdonald's
Launch of the UWB offer with an accuracy of 30cm
UWB icon
World's first hybrid BLE / UWB location engine
Ubudu location engine software feature on pc
BLE Smart wireless architecture
Ubudu BLE smart device for RTLS
BLE Smart LoRa architecture and launch of the Social Distancing Assistant
BLE smart LoRa devices for RTLS
Integration with 3rd Party
Wi-Fi APs, scalable software architecture
Ubudu 3rd parts Wi-Fi APs, and ubudu software features on pc
Ultra-low power BLE chip for extended battery, BLE 2-way communications
Ubudu Ultra-low power BLE chip and BLE controller software feature on pc

Our presence
with clients in 35+ countries

Our head office is in Paris, France and we have offices in Poland, Hong Kong and Singapore.

Our management team

Experienced, international and multi-skilled team
to ensure the success of all  projects.

francois kruta, Ubudu CEO
François KRUTA
CEO & Co-founder
Ubudu's management team
Victor BOGEY
Sales Director
Ubudu's management team
Product Director
Ubudu's management team
R&D Director & Firmware Lead
Ubudu's management team
Projects Director
Ubudu's management team
Software & RF Lead
Ubudu's management team
Hardware Lead


Ubudu is proud to have a wide network of partners across the globe that comprises of System Integrators, Technology Partners and Private / Public Organisations. This network of partners helps bring more value to end-users by complementing Ubudu expertise and experience. Want to know more on how to become a partner? Contact us and let's have a chat!

Ubudu Partners4 verticales Lignes Ubudu


At Ubudu, we value talented individuals that are aspiring to constantly innovate in order to bring the most value to our clients. Looking for a change in career where you will be working in a dynamic and international environment that is leveraging new technologies to transform how organisations are functioning? Feel free to contact us and let's discuss!

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What they say about us
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Vincent Routaboul

Ubudu's RTLS solution provides beneficial functionality through a combination of technologies and a platform that simplifies data analysis. Thank you to the technical and sales teams for their responsiveness and efficiency.

Vincent Routaboul
CIPAM, Director
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Hafeiz Hassan

We are proud to be working hand in hand with renowned tech company Ubudu in bringing SDA+ and RTLS into the SM4RT TRACE suite of solutions. Thanks to Ubudu’s expertise and experience with the technology itself, we are able to make Malaysian offices, factories and warehouses safer and more efficient.

Hafeiz Hassan
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Alvin Chng

Ubudu hybrid RTLS platform provides us the necessary flexibility to go-to-market and address different customers’ needs with competitive offerings. With its out-of-the-box applications and tools, the solution is easy to deploy and customer onboarding is smooth.

Alvin Chng
Qonda System, Founder & CEO
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Laurent Nominé

Ubudu has enabled us to secure pedestrian movements in our sorting centres in a simple, quick and large-scale way. This solution is more easily adopted by our employees, unlike the more expensive and limited solutions we had previously deployed.

Laurent Nominé
Suez, SERI Manager for Service Trades
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Derek So

The collaboration with Ubudu has been effective and together we work toward excellence in every aspect of project delivery.

Derek So
Atal, Business Development Manager
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Pascal Rivoire

A simple solution to make operators aware of the areas of interaction with the machines.

Pascal Rivoire
Colas, Operational Excellence Project Manager
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Frequently asked questions

Learn more about what drives us and our history

What does "Ubudu" mean? 
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"Ubudu" does not mean anything in particular. When we started the company in 2011, we were looking for a short startup name for which the domain name was available and reasonably priced. François was just back from Bali where the cultural capital name is "Ubud" and this is how the word came into play. Although from our initial project the company shifted his business model to the current one we kept the company's name as we like the almost perfect symmetry of wording which is also reflected in our logo.

What are the core values of Ubudu?
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We are driven by :
- Client impact and relevance of what we do
- Team and individual entrepreneurship
- Passion for engineering and technology
- Care and respect for people

What makes Ubudu unique in the market? 
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Our focused expertise in location based services (LBS) especially indoor which span from hardware, RF to end user software in more meaningful low energy RF technologies such as BLE, UWB and LORA makes a stand up in the crowd. Our platform is among the solutions which are the most complete in the market, we have also a very open approach and are able to integrate third party hardware and software.
By developing our hybrid RTLS platform, we give our customer the ability to address simultaneously different types of requirements and optimise their ROI by tailoring investment and deployment costs to their use case. Furthermore our platform is totally elastic and can run on-premise on small or large deployments or as Software As a Service (SaaS). 

How is Ubudu financed? Who are Ubudu shareholders?
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Ubudu large R&D investments and ramp up was financed by the co-founders and private investors with strong and diversified business backgrounds in technology, strategic consulting, finance and healthcare. Several of Ubudu investors have an active counselling role in our day to day activities on top of our governance bodies.
The company was recently profitable and is financially healthy.
During early time of Covid-19 pandemic we demonstrated incredible resilience and agility to launch in record time our Social Distancing Assistant which compensated the sudden stop of on-site technology investments.